Northland electorate

Northland is currently held by Labour's Willow-Jean Prime, who won by a narrow margin of 163 – one of the smallest margins in the country. In 2020, Labour won the greatest share of party votes in Northland – 44% to National's 27%. Since the seat was established in 1996, it has been mainly held by National MPs, except for 2015 to 2017 when Winston Peters won the seat at a by-election, and 2020 when Labour won.

Northland candidates

Explore the candidates in your area

Willow-Jean Prime

Labour Party

MP for Northland

Why I'm standing

I love Northland! I grew up here, it is my home. It is an honour to be the MP for Northland and I am optimistic about our children's and Northland's future. I believe the Labour government has delivered massive, long-overdue investment that Northland has needed in health, education, employment and more. There is more to do and I that is why I am committed to building on our progress.

About me

Northland gave me a great childhood, and I want to make sure there is a thriving future in Northland for our families. That's why I became an MP. I am local, active and involved. I have the skills and experience to do the job. I have a background in law, advocacy, Māori and community development, and local government. I have six years experience as an MP and I am currently a Minister in Government.

My priorities

  1. Advocate for more investment in our core infrastructure like hospitals, schools and roads.
  2. Advocate for better health services and outcomes, particularly for women's and rural health.
  3. Advocate for our environment, conservation, climate change mitigation and adaptation.

Get across the policies, candidates and parties

Don’t know who to vote for? Policy.nz is the complete guide to the 2023 general election. Compare the parties, candidates and policies to see where you stand.

Policies

Compare the parties’ positions on the key issues this election

Candidates

See the electorate candidates running in your local area

Parties

Learn about each political party, its leaders and candidate list

Things to know...

Your two votes shape New Zealand’s next parliament. You need to be enrolled to vote.

Read explainer
  • Enrol to vote by Sunday 25 October

    You need to be enrolled before you can vote. You can enrol online at vote.nz.

  • Voting day is Saturday 7 November

    Head to your nearest voting place on the day, or vote early from 26 October.

  • You get two votes

    One for a party (the party vote) and one for a person in your area (the electorate vote).

  • Your party vote is the most powerful

    It decides how many seats each party gets in Parliament. That’s what Policy helps you figure out.